- 2.1 Basic Business Information
- 2.2 Target Market
- 2.3 Target Motivation
- 2.4 Target Pain
- 2.5 Their Desired Life
- 2.6 What They have Already Tried
- 2.7 False Urban Legends
- 2.8 Your Unique Solution
- 2.9 Building Unique processes
- 2.10 Making Life Better for the Target Client
- 2.11 Price Point
- Submitting your Instant Game Plan for Review